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The Parents’ Guide to UCAS personal statements

The UCAS “personal statement” is an important part of the university application process; it’s also the part many young people find hardest to complete. Let's take a look at what should be included in a personal statement, with plenty of suggestions of avenues to explore so you can encourage and guide your teen if they get stuck.


For more information on the university application process, there's everything you need to know in: The Parents' Guide to University


Mother and teenage daughter laptop smiling personal statement UCAS university living room The Parents' Guide to
What is a personal statement?

What is a personal statement?

As part of the university application, your child will need to submit a personal statement. Effectively, this is a short advert that lets your child showcase why they would make a great student and must not exceed 4,000 characters (about 500 words). Your child can only submit one personal statement, even though they can apply to up to five different universities. This means they need to be careful that they are making themselves attractive to all the universities and not just their favourite.

Why it’s important

Alongside your child’s predicted sixth form qualification grades and their teachers’ references, the UCAS personal statement will help university admission tutors decide on whether to offer your child a place to study with them. This is particularly important when interviews are not held as the personal statement may be the only opportunity your child has to showcase their talents, accomplishments and interest in applying for the course.


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What should be included in a personal statement?

The personal statement is an opportunity for your child to provide the admission tutor with an insight into what they are like as an individual and why they are the right fit at their university. Admissions tutors want to make sure that both the course and university is the right choice for your child to excel.

Broadly speaking, a personal statement should demonstrate:

  • Your child’s passion for wanting to study their chosen subject or field;

  • What they’ve done to engage with this subject inside and outside of the curriculum;

  • Their interests and hobbies and how these relate to their chosen course;

  • What relevant experience they have;

  • What makes them unique – some hobbies may have nothing to do with the course, but tell a lot about their personality.

If your teen is struggling to think of reasons for wanting to study this course, it might be a good idea to talk with them about whether this is the right course for them. At this stage, it’s ok to go back to the drawing board and start researching alternative course options as its important to get this right.

Teenage boy bedroom computer making notes personal statement UCAS university The Parents' Guide to
Writing the personal statement

Why it’s good to start early

Content for a personal statement isn’t something that can be created overnight. It takes time to assimilate ideas and finesse them, so it’s good to encourage your child to start thinking about this well ahead of submission time. This doesn’t necessarily mean a heavy-handed desk bound session, but prompting them with questions on a regular basis to help them clarify why they like something or what makes an experience pleasant / unattractive for them will help them consolidate their thoughts and prompt an understanding of ways to describe clearly what they like and dislike and why.

Prepare your child for a pretty long cycle of reading, editing and rereading their personal statement until it is ready to be submitted. If your child is in Year 12, it’s a good idea to return to school in September with a first draft of their personal statement completed. If they don’t yet know which course to study once they leave school, they can focus the draft on their skills, achievements and hobbies.

Getting started

Most students find that starting their personal statement is the hardest part. If your child is struggling to get motivated, encourage them to make a list of all the things they might want to include without worrying whether or not these will be included in the final version. Don’t let them get caught up in trying to think of a catchy opening line - this can be left until much later in the process.

A good way to approach the personal statement is to break it into more manageable chunks. This will make it less daunting and might even help them to structure it. Try using mind-maps, notes, spider diagrams, bullet points (or whatever works best for your child) to help them put pen to paper and get the ideas flowing - no one is expecting a perfect first draft.

Ideas to inspire them:

  1. Get your child to look at the university’s website to find out more about the course they are applying for. Help them identify the qualities and experience they will need to do well on the course as this can often help them decide what to write about.

  2. Ask your child why they are applying for that course. Get them to expand on their reasons by asking them what excites them about the course, which modules they are particularly keen to learn more about and where they want the course to take them in their professional journey.

  3. Mindmap their interests, hobbies, talents, skills, achievements and any involvement in clubs or societies. This exercise will help your child see what they’ve done so far and helps them identify examples to include in their personal statement. We've included a template for you below.

Mindmap what to include in a personal statement UCAS relevant experience interest for the course and what makes you stand out: The Parents' Guide to
Personal statement mindmap

One advantage of drafting the personal statement early on is that there's no need to panic if your child’s list is looking quite ‘thin’ – there are things they can do during the summer holidays and in the autumn term to help them stand out. For inspiration, there's plenty of ideas in The Parents' Guide to Helping your teen stand out.


Demonstrating passion

With relatively few words allowed, it is essential that the university understands why this is the right course for your child. Wider reading, additional courses, hobbies and relevant work experience associated with their degree choice will help demonstrate their interest.

Make sure your child doesn’t just list what they’ve done and achieved. The key to a good personal statement is to include what they have learnt and how this has impacted them. A good way to approach this is to use the following three steps:

  1. Identify the activity or experience

  2. Explain what they have learnt

  3. Explain how this has changed them and link it to why it makes them a suitable applicant for their chosen course.

Teenage girl study in bedroom personal statement UCAS university computer writing daytime The Parents' Guide to
What to include in a UCAS personal statement

Addressing different course choices

If they have chosen several different types of courses, they will need to focus on themes (i.e. creativity, communications, organisation, mechanics, research etc) rather than specifics (i.e. anything unique to one of the course titles). If possible, they should seek out the themes common to all the courses.

Even though this may restrict what they can say, they should try to express why they think they're suitable and passionate about their chosen courses, even if this means explaining in general terms rather than specifics depending on how different the areas of focus in each course may be.

It is worth noting that more academic universities will seek greater evidence of your child’s passion for the subject versus their skillset, less academic universities will place more weight on skills.

Mother and teenage son asian looking at personal statement notes UCAS The Parents' Guide to
Setting the right tone

Setting the right tone

Like CVs, there are certain descriptors that can be over-used (creative, great communicator, diligent, willing to learn, team player, problem solver to name but a few). It’s fine to use these expressions, but the focus should be on why this applies (and examples to prove or demonstrate) rather than listing them without qualification.

Sequence, paragraph order and a broad remit covering a variety of aspects of their personality are important. This is no time to be shy or secretive. Your child should share drafts to get feedback and input from a range of people that have unique insight into their different strengths.

Make sure they spell-check! Misspellings look sloppy, so make sure a fresh pair of eyes reads over your child’s personal statement before submitting the final draft for any mistakes they might have overlooked.



Most schools and colleges will have their own internal deadlines for when personal statements must be completed by. It’s important to stick to these dates as they provide your child with time to receive feedback from school staff and make any necessary changes to their statement or application before the official UCAS application deadline on 31 January 2024 (note some universities and courses have a much earlier deadline).


Is your child applying to university this year?

For more support on how to help your child through the UCAS application process check out The Parents' Guide to University

We always love to hear from you, so do let us know if there are any subjects you’d like us to chat to you about. Stay safe and keep happy, Vanessa and Darius -

The Parents' Guide to University full edition


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